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2016 Mobile Ad Summit
Tuesday
, 
April 
06
 at 
2:00pm
 ET
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Leveraging

Human Capital Survey Insights to Drive

DEI in VC

Tuesday
, 
April 
06
 | 
2:00pm
-
3:30pm
 ET
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Join NVCA, Venture Forward, Deloitte & Industry Leaders for a Discussion on Diversity, Equity & Inclusion (DEI) Progress

Findings from the third edition of the VC Human Capital Survey, powered by NVCA, Venture Forward, and Deloitte, show that U.S. VC firms are focusing on achieving greater diversity and creating workforce equity. Although DEI efforts are moving in the right direction, the pace of change remains slow and uneven for some demographics.


What can the survey tell us about industry progress and areas of need? What are tangible actions firms have taken and practices firms have adopted? What can we learn from VC peers and what key challenges remain? The April 6th workshop will feature a variety of industry leaders addressing these questions to drive meaningful change.


This virtual workshop is open only to investment, DEI, or other professionals at VC firms. It is closed to the press.

Session Leaders

Angela Morris Lovelace

Chief Diversity, Equity and Inclusion Officer, Silicon Valley Bank

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Barry Eggers

Founding Partner, Lightspeed

Chair, NVCA

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Bobby Franklin

President & CEO, NVCA

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Byron Deeter

Partner, Bessemer Venture Partners

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Candice Morgan

Equity, Diversity & Inclusion Partner, GV

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Carmen Palafox

Managing Partner, 2045 Ventures

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Heather Gates

Audit & Assurance Private Growth Leader, Deloitte

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Kelly Meldrum

Partner & Head of Primary Investments, Adams Street Partners

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Madeline Kolbe Saltzman

VP of Culture, True Ventures

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Maryam Haque

Executive Director, Venture Forward

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Sydney Sykes

Co-founder, BLCK VC

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Supporting Organizations

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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